As a Founder & CEO of s.h.a.p.e.s Brow Bar, Reema khan got popularity in the world of fashion because she presented the entire idea of eyebrow threading to the USA. She had a great job in the field of fashion by shaping up eye brows as a successful business , by her talent she launched a unique business idea and teach the world, ” Just shaping up eye brows can become such a good business could never be thought before.”
A bright, talented, ambitious and self-motivated Reema khan, has a company that’s now become a multimillion dollar business which offers diversified services unique to others. She learned the ancient art of threading from the best in India. she opened a few salons and spas around India that became successful. Then she came to the US in 1996 with a hope to make a difference and a gift of using the ancient art of threading. So in 2003, Reema khan opened her first salon in the US . As she says :
” I started my first s.h.a.p.e.s. Brow Bar in a mall in Chicago. Since that time, my Brow Bar concept has transformed the industry and I have over 85 locations across the US. ”
With the success of the first brow bar, Reema knew that this was just the beginning. With a background in business education, beauty business and years of experience, Reema took this salon business to the next level and made her salon services even more accessible by offering her brow services at many more kiosk locations in malls.
” I found that having a true and honest vision to help women feel and be better has been the secret to my success. If you try to change someone into something that they are not, you are fighting a losing battle because they are not truly expressing themselves. If you help a woman enhance and then embrace their beauty, then you truly make a difference and that customer will continue to come to you and tell all of her friends. ”
Staying beautiful is now an affordable choice with s.h.a.p.e.s Brow Bar, this is the only beauty salon in the world that has a membership form which can be accessed online.
” I am committing my energy to growing my cosmetic line, Reema Beauty, and my new beauty bar concept, RMLA Makeover Bar. The Reema Beauty line is one where everyone is beYOUtiful, ” Reema says.
” I believe that every woman wants to be bold, vibrant, sensual, powerful and confident and their makeup should reflect whoever they want to be on any given day. I started the line with my signature brow powders that complement the work we do at s.h.a.p.e.s. Brow Bars and now, it is becoming a true professional line with everything from foundation to bold lipsticks. I love it!, ” She adds.
Reema khan describes she plan to create more within Reema Beauty and help give a place for other lines to flourish through RMLA Makeover Bars.
She declines to say how she committed to paying it forward through her charity initiatives – Feeding the Beauty Within and Everyone is BeYOUtiful – both of which receive 10% of her net proceeds toward their purposes – fighting global child hunger and women’s empowerment, respectively.
” I know I have been fortunate and nothing gives me more pleasure than to help others.” She says.
“There is tremendous potential in this industry,” Reema says. “Threading is still in its infancy. Only about 10 percent of potential customers are using threading. But the number is growing all the time. We’ve developed a niche concept that’s an amazing business opportunity.”
Reema Khan, while having her hands full with her growing business also loves spending time with her two sons and husband and offering ways to help female immigrants and local women by empowering them and giving them a platform to help them grow monetarily and build a new self confidence that really shines through the success of her brand.
She set goals for herself for future, she says ” I do my best to set goals based on a combination of desires and ability to accomplish. Not that lofty aspirations are not achievable and cannot be envisioned, I just strive for things that I know have a purpose. “She says.
Reema khan give importance to have a vision and set the path for that vision to come to fruition.
” I also try to set forth goals that will continue to allow me to give back. I have been fortunate enough to see my dreams become reality and I love helping others do the same. ” She adds.
Reema khan is very passionate about every aspect of her business – from training people in the Reema Beauty method to making people look beautiful.
” I don’t see it as work. It’s one thing to love what you do but it’s a passion to do what you love. I do what I love every day and that helps bring out the best in me. ” She says.
s.h.a.p.e.s. Brow Bars are the pioneers of brow threading. Equipped with great brow shaping techniques, an affordable price point, and a growing demand, s.h.a.p.e.s. Brow Bar set forth the next level of beauty – the beauty bar experience – and turned one woman’s vision into a flourishing business. Now with over 85 s.h.a.p.e.s. Brow Bar locations nationwide and continual rapid growth,
” I am unveiling my next innovation – RMLA Makeover Bar, your beauty transformation destination. Out of the need to celebrate the transformative power of the MAKEOVER, RMLA was born.” She says.
RMLA is the beauty transformation destination where artists lovingly connect with women, where beauty is deciphered to help women realize their best selves and where the hard sale is tossed to the side for the ultimate makeover experience. Each RMLA Makeover Bar is a not just a store with products galore….it is a buying journey where creativity thrives and boldness is embraced.