LOreal Paris, the world’s leading beauty brand, has launched an exclusive range of fifteen shades of lipsticks to commemorate the 30th year anniversary of their renowned makeup brand Color Riche. With fifteen shades from five different color families, the brand intends to make every woman’s ‘color ever after’ a real possibility. The lipstick range is available at L’Oréal Paris retailers nationwide at PKR 1,800.
L’Oréal Paris Color Riche combines a series of rich ingredients to create a range of lipsticks that provide comfort and protection with maximum color intensity. The range is one of a kind in its use of jasmine, iris, and violet to create a memorable fragrance for the iconic lipstick collection. The collection features shades of reds, oranges, plums, pinks and nudes captured in an enchanting fairytale themed campaign . The campaign has been inaugurated by the first enchanting character out of a series of five. The official shoot features a series of familiar fairytale characters dressed by well-known fashion designer Sania Maskatiya, and styled by international make-up artist Saima Rashid Bargfrede. The photography was done by Alee Hassan and the shoot was designed by creative director Hashim Choudhry in space provided by well-known furniture and interior brand Home Couture.