Search Engine Optimization (SEO) is a very important part of any online marketing strategy. A website that’s optimized for the most lucrative keywords in its niche or industry is a solid foundation to build on. Good search engine rankings can also help building brand awareness. A solid SEO strategy will set your business one step ahead of its competitors. Tom Johnston provides a wide array of SEO services that will push your website up the SERPs without affecting user experience.
What Is SEO?
SEO is a process that enables websites gain more visibility in search by helping them improve their rankings in the SERPs (search engine results pages). This process involves a wide range of activities and techniques meant to propel a website up in SERPs. The ultimate result and goal of SEO is to increase the amount of organic traffic to a website. The most common SEO techniques include publishing high-quality body copy, acquiring inbound links form other websites, optimizing the meta data, and doing on-page optimization. The right combination of such techniques and practices will enable your website rank higher in search engines.
Search Engine Optimization
The continuous and rapid evolution of search engine optimization makes it very difficult, if not impossible, for internal IT and marketing teams to keep pace with the industry updates, in order to enjoy good SEO results. This is one of the main reasons why you should consider outsourcing your SEO efforts to Tom Johnston. Our team of skilled and experienced SEO professionals will monitor your progress and the evolution of the industry, and will implement these findings on your websites. With us, you won’t have to fear the next Google algorithm update will catch you unprepared.
Small Business SEO
If your small business could use a more prominent online presence, SEO is exactly what you need to rank higher for the most relevant search terms in your niche, and therefore putting the name of your business in front of more eyeballs. Small business SEO services from Tom Johnston will enable you to enjoy more traffic to your website, a better click-through rate, and eventually more sales and higher profits. Our small business SEO marketing plans can help you gain more customers. We take pride in offering top-notch small business SEO services at affordable rates.
If you are the owner or the manager of an online business, you may have already tried various methods to bring more potential customers to your website. The best way to gain more clients is to create a powerful and compelling online presence, capable of converting simple visitors into paying customers. In order to reach this goal, you need professional SEO services to help you make your website appealing to both human visitors and search engine crawlers. The main responsibility of an SEO expert is to craft a powerful SEO strategy based on solid keyword research, a strategy that focuses on ranking for the most lucrative search terms in your industry. Our SEO team at Tom Johnston can help you offer search engine users reliable and effective solutions to their problems.